RAC Pro Skills Series – “Eyes on the Prize: Editing for Audience”

Jun 23

4:00 pm - 6:00 pm

Fee: FREE!!!

Another writing workshop will take place on Sunday, June 23 at 4 pm with Sarah Schmerler, arts writing specialist and art critic. She will lead an active workshop, “Eyes on the Prize: Editing for Audience,” that will teach artists to translate visual thoughts into words and write about their work with empowerment.

Workshops are made possible by a grant from the Rowayton Civic Association. Preregistration is required – link to register here!

Too often, in the rush of application deadlines, artists leave out an important consideration in the writing process: Audience. And yet, it is one of the most crucial; the purpose you are writing for greatly determines what you say and how you say it. Do you honestly know when less is more? Is your reader on board, or just… bored?

Sarah Schmerler will build on the basics of Description and Narrative into which we delved previously; give us exercises to loosen us up and get us flowing; and now, show us how to analyze and tailor what we have written to meet our professional goals. Sarah enjoys helping visual people find words that serve their work.

This workshop is the third in a series, but those who have not previously attended last summer will fit right in! If you have taken a previous workshop, you are encouraged to bring in something you have written to share, time permitting.

Sarah Schmerler is a writing specialist, curator, and art critic who has been teaching artists how to write for more than 25 years. She developed her own art-writing methodology at The New School, and has lectured at Yale, Parsons, Pace University, Pratt Institute, The Lower East Side Print Shop, Montclair State University, Chashama, The Brooklyn Arts Council, Pierogi Gallery, and other venues. As a private consultant, she has written artist statements, mission statements, applications for graduate schools, residency and grant proposals, cover letters, book proposals, press releases, bios (short and narrative), and even entire websites for artists – who have gone on to great success.